Boynton Yards brand Identity
Editorial Design, Print, Typography, Art Direction
A new identity system for a neighborhood in Boston relies on a connecting line: sometimes a simple arc bridging words, sometimes creating a bouncing rhythm for headlines, or a single line connecting horizontal spans.
Designed while working with Upstatement / Creative Direction and Design collaboration with Scott Dasse and Jeshurun Webb / Support by John Keough
Revelation and Connection
The overall approach to the Boynton Yards identity is to use it as a conceptual tool to knit back together this site with its surrounding communities. The brand concept and “why” is simply connection; using invented graphic forms that don’t rely on a history that is largely absent from our site. It reveals the neighborhood that always hoped to exist here.
Designed while working with Upstatement / Creative Direction and Design collaboration with Scott Dasse and Jeshurun Webb / Support by John Keough
Interested in working together?
I'd love to hear from you.
Tony Pham
Brand and user interface designer based in Boston, MA creating innovative, yet beautiful experiences across websites, digital products, brand identities, editorial design, environmental graphics, and more.
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tonyphamdesign@gmail.com
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